If you want to be inspired to start releasing creative work, this book is -- and isn’t -- for you. It’s inspiring, sure, but one of the key messages in the book is “Don’t wait for inspiration.” Instead, Godin says that you should develop a practice of creating, then trust that the practice is worth doing. Inspiration isn’t something to wait for. It’s the people who continue their practice without waiting for inspiration that ultimately are inspired. Famous authors, sculptors, architects, and other artists are often the ones who sit down and create. People who sit and try to figure out the perfect next move are just fooling themselves, hiding behind their fear of failure, and never get anything of consequence shipped.
“Show us your hour spent on the practice and we’ll show you your creative path. You already know what to do to be creative. And you already know how to do it. You’ve done it before, at least once. At least once you’ve said or done something insightful, generous, and original. At least once you’ve solved a problem or given someone a hand by shining a light. The practice simply asks you to do it more than once, to do it often enough that it becomes your practice.”
Early in the book, Godin describes art as being an “act of doing something that might not work, something generous, something that will make a difference. The emotional act of doing personal, self-directed work to make a change that we can be proud of.” For most of the remainder of the book, he walks through each bit of this definition, showing how each facet results in high quality creative work that is worth doing. When a thing is worth doing, he says, the outcome isn’t the important part. The practice is.